Types of Campaigns
All campaigns require mapping and necessary actions within the account. Text campaigns may incur an additional fee based on the number of messages sent.
Procedure Marketing – Best Practice Option: This targets the highest volume of procedures by grouping procedures into one category or campaign (e.g., facial services, body services). The campaign will run until a lead schedules a consultation.
Newsletter/Specials/Blast – This is a one-time email sent to all leads and patients, regardless of their status. It can feature a one-time special, a weather notice, or general office updates (such as new hours). Avoid stacking messages in the newsletter or blast; it’s best to schedule them individually.
Recall – This type of marketing targets patients who have received a procedure, such as Botox, but have not scheduled their next appointment. They will continue to receive this campaign until they book their next Botox appointment. Patients must have completed a previous appointment. The recall campaign can be set for 30 or 90 days.
Birthday – Birthday messages will be sent to all patients based on the settings you establish.
Post-Consultation -These follow up on the procedure campaign and should be stacked similarly to procedure campaigns.
Pre-Operation – For these campaigns, it’s essential to know the specific procedure. Pre-operation campaigns function in reverse order.