Campaign Report

Campaign Report

The Campaign Report provides a straightforward breakdown of your campaign performance and communication results.

Campaign Type – This campaign is using a [procedural, post-consultation, blast, preop, or recall] campaign type.
Campaign Name – Clicking the Campaign Name will open a more detailed report, breaking down the data further (see more below).
Status – This informs you if the campaign your campaign is live (activated), pending, or deleted.
Last Updated Date – Whenever you update and reactivate the campaign, this will be updated to the most recent activation date.
Number of sent communications – MyMedLeads attempted to send a total of [X] emails or text messages. This includes any “dummy” emails that the lead may have provided. Clicking the plus sign will display a list of leads the information was sent to.

Campaign Report > Campaign Name

The first section provides an overview of the key points

Total Communications: Total emails and Texts sent for this campaign.
Total Appointments: Select to expand the results of patients who scheduled an appointment after receiving this campaign.
Total Revenue: This will only populate if you have set up ROI expenses.

The second section provides details on every communication, whether text or email, that was transmitted.

Sequence: The order of the email or text that was sent.
Type: Details on wether this was an email or a text
Name: Email/Text name being used for this campaign
Total Sent: Total sent for that communication
Text Replies:   Total that replied to the marketing text. Because MML does not receive responses to marketing text messages, this functionality has been discontinued and will consistently display a value of 0.
Open: This can only be tracked for email communication. This is the total of emails that were opened by the leads.
Clicked: This is the total of how many people click on a link/url provided within the email.
Bounced: This is how many of these emails were bounced.
Unsubscribed: This is how many leads unsubscribed through this email communication.